Max&Co. asked The Chic Fish to design creative proposals for customizing the FW 2014 worldwide store windows, starting from background rolls, and then adding (optional) elements in order to enrich them.
The collection consisted of 4 different moods: Easy Chic, Smart Graphic, Boudoir Chic and Soft Shades.
All 4 moods had to represent the same world despite being different and had to be able to welcome garments of the entire collection, regardless of their mood.
Technical aspects of simplicity in setting up, money-saving and effectiveness of the production were fundamental for the success of the project.
So, the challenge was to find simple and effective solutions.
The studio worked on: Props Research // Set Design // Photo Shooting Art Direction