Gatherings is not a picnic, it’s not an outdoor lunch, it’s not a home restaurant. Gatherings is an exclusive experience to be shared with strangers with the purpose to celebrate nature, local products, hospitality and conviviality. Just one table, several courses, secret locations surrounded by nature and a rural and retro-chic atmosphere curated in every aspect. Gatherings is the celebration of food, nature and places. A place where tastes, consistency and scents combine together to create a unique shared experience of its kind. Each event takes place in a secret location that is communicated to guests a week before the...

Rum Diplomatico organized an event at Simone Falcetta's house: a Victorian style house, full of different kinds of objects and furnishing accessories, mostly eccentric.   A small room was dedicated to a photo booth coordinated with the colonial style of the event. 5 sets were created around the house: all in colonial style, coordinated with the event, but with slightly different complements.    The challenge was to let the product be protagonist in such a decorated house. ...

Max&Co. asked The Chic Fish to design creative proposals for customizing the FW 2014 worldwide store windows, starting from background rolls, and then adding (optional) elements in order to enrich them.   The collection consisted of 4 different moods: Easy Chic, Smart Graphic, Boudoir Chic and Soft Shades. All 4 moods had to represent the same world despite being different and had to be able to welcome garments of the entire collection, regardless of their mood.   Technical aspects of simplicity in setting up, money-saving and effectiveness of the production were fundamental...

It was 1951 when in Italy was born one of the products that revolutionized the way of cooking: the Triplo Concentrato by Mutti, the historic company founded in 1899 by Marcellino Mutti in Parma.   The Triplo Concentrato was a real revolution in the preservation of the tomato concentrate: an innovation that has gone through unscathed more than half a century of history.   To celebrate this important birthday, Mutti decided to take a time leap by organizing a theme party at the Fondazione Maimeri, in Milan.   The Chic Fish was asked to...

Fashion brand Zegna created a series of video clips on “how to wear” their Spring/Summer 2014 shoe collection. They asked The Chic Fish to create vintage sets to provide an interesting contrast with the modern feel of the collection.   Links to videos How to Wear Loafer Shoes How to Wear Double Monkstrap Shoes How to Wear Men's Suede Sneakers How to Wear Sneakers to Travel Fashionably How to Wear Suede Derby Shoes...

Cargo HighTech is a Milan-based retailer and vintage industrial design firm, a wonderful place to lose yourself in search of stunning furniture or quirky gifts.   Cargo asked The Chic Fish to refresh their photo style, adding a warm touch with small set design to create a contemporary look that reflects their vintage industrial roots.  ...